Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Principle Toyota · Memphis, TN · VIN: 3TYLC5LN3TT065214

Negotiation Guide

Opening Offer

$64,825

Fair Price

$66,325

Walk Away Above

$67,233

• Recent buyers paid ~$1,295 below MSRP
• Sitting 104 days (avg 59) — extra leverage

Price Breakdown

Est. Dealer Cost$60,645

Est. Invoice$62,007

Holdback$1,363

MSRP (Sticker)$68,140

Asking Price$68,140

Markup$0

Dealer Margin on This Car$7,495

Percentile79% of inventory is priced lower

Days on Lot104 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$1,295

Median Markup-$173

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP84%

Avg Days to Sell59 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup$0

Cheaper Tacoma Hybrid Tacoma TRD Sport 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$7,306$49,990104d

Checkered Flag ToyotaVirginia Beach, VA

-$6,954$48,99080d

Checkered Flag ToyotaVirginia Beach, VA

-$6,938$48,99093d

Gresham ToyotaGresham, OR

-$6,793$52,164119d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,778$53,89861d

Damian Lillard ToyotaMcMinnville, OR

-$5,705$51,72885d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,034$47,94456d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$4,970$47,159100d

Huntsville ToyotaHuntsville, TX

-$4,780$48,480119d

AutoNation Toyota CerritosCerritos, CA

-$4,684$52,25934d