Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Irwin Toyota · Laconia, NH · VIN: 3TYLC5LN2TT26B617

Negotiation Guide

Opening Offer

$67,483

Fair Price

$68,983

Walk Away Above

$69,058

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$61,528

Est. Invoice$62,911

Holdback$1,383

MSRP (Sticker)$69,133

Asking Price$69,133

Markup$0

Dealer Margin on This Car$7,605

Percentile69% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)-$1,813

Avg Markup (Tacoma Hybrid)-$895

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$337

Price History

May 24, 2026$68,999 → $69,133(+$134)

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