Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 3TYLC5LN2TT063051

Negotiation Guide

Opening Offer

$66,628

Fair Price

$68,128

Walk Away Above

$68,454

• Recent buyers paid ~$150 below MSRP
• Sitting 90 days (avg 52) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,214

Est. Invoice$62,590

Holdback$1,376

MSRP (Sticker)$68,780

Dealer Add-Ons (DIA)+$1,599

Asking Price$70,978

Markup+$2,198

Dealer Margin on This Car$9,764

Percentile93% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$683

Avg Markup (Tacoma Hybrid)-$516

% Below MSRP37%

Avg Days to Sell24 days

Avg Sold Markup+$929

Price History

Apr 29, 2026$70,379 → $70,978(+$599)

May 21, 2026$70,978 → $67,202(-$3,776)

Jun 9, 2026$67,202 → $69,379(+$2,177)

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