Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Wilde Toyota · West Allis, WI · VIN: 3TYLC5LN1TT074901

Negotiation Guide

Opening Offer

$66,913

Fair Price

$68,413

Walk Away Above

$68,488

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$61,021

Est. Invoice$62,392

Holdback$1,371

MSRP (Sticker)$68,563

Asking Price$68,563

Markup$0

Dealer Margin on This Car$7,542

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$655

Avg Markup (Tacoma Hybrid)-$1,178

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$536

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