Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Hartford Toyota · Hartford, CT · VIN: 3TYLC5LN1TT073974

Negotiation Guide

Opening Offer

$67,515

Fair Price

$69,015

Walk Away Above

$69,090

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$61,557

Est. Invoice$62,940

Holdback$1,383

MSRP (Sticker)$69,165

Asking Price$69,165

Markup$0

Dealer Margin on This Car$7,608

Percentile69% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$618

Avg Markup (Tacoma Hybrid)-$1,504

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$686

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