Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: 3TYLC5LN0TT074761

Negotiation Guide

Opening Offer

$65,440

Fair Price

$66,940

Walk Away Above

$67,015

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$59,710

Est. Invoice$61,052

Holdback$1,342

MSRP (Sticker)$67,090

Asking Price$67,090

Markup$0

Dealer Margin on This Car$7,380

Percentile69% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$171

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$291

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