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Deal Sheet: 2026 Maverick XL
Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 3FTTW8BA1TRA12131
Negotiation Guide
Opening Offer
$30,133
Fair Price
$31,633
Walk Away Above
$31,769
- • Recent buyers paid ~$33 below MSRP
- • Sitting 21 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$28,715
Est. Invoice$29,672
Holdback$957
MSRP (Sticker)$31,905
Asking Price$31,905
Markup$0
Dealer Margin on This Car$3,191
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$750
Avg Markup (Maverick)-$267
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$1,441
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