Negotiation Guide
Opening Offer
$27,413
Fair Price
$28,913
Walk Away Above
$29,027
- • Recent buyers paid ~$33 below MSRP
- • Sitting 20 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$26,226
Est. Invoice$27,100
Holdback$874
MSRP (Sticker)$29,140
Asking Price$29,140
Markup$0
Dealer Margin on This Car$2,914
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$569
Avg Markup (Maverick)-$40
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$353
Cheaper Maverick XL Inventory
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-$1,000$30,5058d
Akins FordWinder, GA
-$1,000$30,5058d
Akins FordWinder, GA
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Akins FordWinder, GA
-$1,000$30,5058d
Bill Currie FordTampa, FL
-$1,000$28,94013d
Medford Ford, Inc.Medford, NJ
-$1,000$28,94020d
Marcotte Ford Sales IncHolyoke, MA
-$1,000$32,09020d
Group 1 Ford of KennesawKennesaw, GA
-$1,000$31,95520d
Pugmire Ford of CartersvilleCartersville, GA
-$1,000$31,28520d
Five Star FordWarner Robins, GA
-$1,000$28,84020d