Negotiation Guide
Opening Offer
$27,677
Fair Price
$29,177
Walk Away Above
$29,303
- • Recent buyers paid ~$33 below MSRP
- • Sitting 21 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$26,487
Est. Invoice$27,370
Holdback$883
MSRP (Sticker)$29,430
Asking Price$29,430
Markup$0
Dealer Margin on This Car$2,943
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory1033 vehicles
Avg Markup (All Models)-$610
Avg Markup (Maverick)-$78
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$877
Cheaper Maverick XL Inventory
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Bill Currie FordTampa, FL
-$1,000$28,94014d
Medford Ford, Inc.Medford, NJ
-$1,000$28,94021d
Marcotte Ford Sales IncHolyoke, MA
-$1,000$32,09021d
Group 1 Ford of KennesawKennesaw, GA
-$1,000$31,95521d
Pugmire Ford of CartersvilleCartersville, GA
-$1,000$31,28521d
Five Star FordWarner Robins, GA
-$1,000$28,84021d