Negotiation Guide
Opening Offer
$28,426
Fair Price
$29,926
Walk Away Above
$30,055
- • Recent buyers paid ~$33 below MSRP
- • Sitting 21 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$27,167
Est. Invoice$28,072
Holdback$906
MSRP (Sticker)$30,185
Asking Price$30,185
Markup$0
Dealer Margin on This Car$3,019
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$664
Avg Markup (Maverick)-$111
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$1,026
Cheaper Maverick XL Inventory
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Akins FordWinder, GA
-$1,000$30,5059d
Bill Currie FordTampa, FL
-$1,000$28,94014d
Medford Ford, Inc.Medford, NJ
-$1,000$28,94021d
Marcotte Ford Sales IncHolyoke, MA
-$1,000$32,09021d
Group 1 Ford of KennesawKennesaw, GA
-$1,000$31,95521d
Pugmire Ford of CartersvilleCartersville, GA
-$1,000$31,28521d
Five Star FordWarner Robins, GA
-$1,000$28,84021d