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Deal Sheet: 2026 Maverick XL
Gene Latta Ford, Inc. · Hanover, PA · VIN: 3FTTW8AA4TRA11766
Negotiation Guide
Opening Offer
$28,153
Fair Price
$29,653
Walk Away Above
$29,769
- • Recent buyers paid ~$33 below MSRP
- • Sitting 20 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$26,897
Est. Invoice$27,793
Holdback$897
MSRP (Sticker)$29,885
Asking Price$29,885
Markup$0
Dealer Margin on This Car$2,989
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$887
Avg Markup (Maverick)$0
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$700
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