Negotiation Guide
Opening Offer
$27,378
Fair Price
$28,878
Walk Away Above
$28,992
- • Recent buyers paid ~$33 below MSRP
- • Sitting 20 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$26,195
Est. Invoice$27,068
Holdback$873
MSRP (Sticker)$29,105
Asking Price$29,105
Markup$0
Dealer Margin on This Car$2,911
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1713
Avg Markup-$33
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$1,186
Avg Markup (Maverick)-$195
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$1,000
Cheaper Maverick XL Inventory
Akins FordWinder, GA
-$1,000$30,5058d
Akins FordWinder, GA
-$1,000$30,5058d
Akins FordWinder, GA
-$1,000$30,5058d
Akins FordWinder, GA
-$1,000$30,5058d
Bill Currie FordTampa, FL
-$1,000$28,94013d
Medford Ford, Inc.Medford, NJ
-$1,000$28,94020d
Marcotte Ford Sales IncHolyoke, MA
-$1,000$32,09020d
Group 1 Ford of KennesawKennesaw, GA
-$1,000$31,95520d
Pugmire Ford of CartersvilleCartersville, GA
-$1,000$31,28520d
Five Star FordWarner Robins, GA
-$1,000$28,84020d