Deal Sheet: 2026 Bronco Sport Heritage

Gene Latta Ford, Inc. · Hanover, PA · VIN: 3FMCR9GN7TRE84614

Negotiation Guide

Opening Offer

$34,002

Fair Price

$35,502

Walk Away Above

$35,819

• Recent buyers paid ~$633 below MSRP

Price Breakdown

Est. Dealer Cost$32,522

Est. Invoice$33,606

Holdback$1,084

MSRP (Sticker)$36,135

Asking Price$36,135

Markup$0

Dealer Margin on This Car$3,614

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$633

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$887

Avg Markup (Bronco Sport)-$214

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$700

Cheaper Bronco Sport Heritage Inventory

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Mid-State Ford, LLCSummersville, WV

-$3,000$35,56521d

Coughlin Ford of MarysvilleMarysville, OH

-$3,000$36,95521d

Mathews Ford Marion, Inc.Marion, OH

-$3,000$36,28521d

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Mike Castrucci Ford Sales, Inc.Milford, OH

-$3,000$32,77521d