Deal Sheet: 2026 Bronco Sport Heritage

Byerly Ford, Inc. · Louisville, KY · VIN: 3FMCR9GN7TRE42783

Negotiation Guide

Opening Offer

$36,880

Fair Price

$38,380

Walk Away Above

$38,828

• Recent buyers paid ~$633 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,348

Est. Invoice$36,526

Holdback$1,178

MSRP (Sticker)$39,275

Asking Price$39,275

Markup$0

Dealer Margin on This Car$3,928

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$633

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$762

Avg Markup (Bronco Sport)-$1,000

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,361

Cheaper Bronco Sport Heritage Inventory

Bob-Boyd FordLancaster, OH

-$3,000$35,56020d

Coughlin Ford of CirclevilleCircleville, OH

-$3,000$35,86520d

Christi Hubler FordLogansport, IN

-$3,000$35,46520d

Coughlin FordPataskala, OH

-$3,000$36,40520d

Mid-State Ford, LLCSummersville, WV

-$3,000$35,56520d

Coughlin Ford of MarysvilleMarysville, OH

-$3,000$36,95520d

Mathews Ford Marion, Inc.Marion, OH

-$3,000$36,28520d

Freedom Ford of Claypool HillPounding Mill, VA

-$3,000$33,98520d

Generations FordHurricane, WV

-$3,000$33,48515d

Mike Castrucci Ford Sales, Inc.Milford, OH

-$3,000$32,77520d