Deal Sheet: 2026 Bronco Sport Heritage

Long-Lewis Ford of the Shoals · Muscle Shoals, AL · VIN: 3FMCR9GN2TRE78171

Negotiation Guide

Opening Offer

$35,718

Fair Price

$37,218

Walk Away Above

$37,662

• Recent buyers paid ~$633 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,295

Est. Invoice$35,438

Holdback$1,143

MSRP (Sticker)$38,105

Asking Price$38,105

Markup$0

Dealer Margin on This Car$3,811

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$633

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$220

Avg Markup (Bronco Sport)$0

% Below MSRP81%

Avg Days to Sell12 days

Avg Sold Markup-$448

Cheaper Bronco Sport Heritage Inventory

Bob-Boyd FordLancaster, OH

-$3,000$35,56020d

Coughlin Ford of CirclevilleCircleville, OH

-$3,000$35,86520d

Christi Hubler FordLogansport, IN

-$3,000$35,46520d

Coughlin FordPataskala, OH

-$3,000$36,40520d

Mid-State Ford, LLCSummersville, WV

-$3,000$35,56520d

Coughlin Ford of MarysvilleMarysville, OH

-$3,000$36,95520d

Mathews Ford Marion, Inc.Marion, OH

-$3,000$36,28520d

Freedom Ford of Claypool HillPounding Mill, VA

-$3,000$33,98520d

Generations FordHurricane, WV

-$3,000$33,48515d

Mike Castrucci Ford Sales, Inc.Milford, OH

-$3,000$32,77520d