Deal Sheet: 2026 Bronco Sport Heritage

Group 1 Ford of El Paso · El Paso, TX · VIN: 3FMCR9GN1TRE73074

Negotiation Guide

Opening Offer

$34,962

Fair Price

$36,462

Walk Away Above

$36,918

• Recent buyers paid ~$633 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$33,638

Est. Invoice$34,759

Holdback$1,121

MSRP (Sticker)$37,375

Asking Price$37,375

Markup$0

Dealer Margin on This Car$3,738

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$633

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory361 vehicles

Avg Markup (All Models)-$695

Avg Markup (Bronco Sport)-$51

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$839

Cheaper Bronco Sport Heritage Inventory

Bob-Boyd FordLancaster, OH

-$3,000$35,56021d

Coughlin Ford of CirclevilleCircleville, OH

-$3,000$35,86521d

Christi Hubler FordLogansport, IN

-$3,000$35,46521d

Coughlin FordPataskala, OH

-$3,000$36,40521d

Mid-State Ford, LLCSummersville, WV

-$3,000$35,56521d

Coughlin Ford of MarysvilleMarysville, OH

-$3,000$36,95521d

Mathews Ford Marion, Inc.Marion, OH

-$3,000$36,28521d

Freedom Ford of Claypool HillPounding Mill, VA

-$3,000$33,98521d

Generations FordHurricane, WV

-$3,000$33,48516d

Mike Castrucci Ford Sales, Inc.Milford, OH

-$3,000$32,77521d