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Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX
Lawton Chrysler Jeep Dodge Ram · Lawton, OK · VIN: 3C6RRFFG7T4196256
Negotiation Guide
Opening Offer
$55,439
Fair Price
$56,939
Walk Away Above
$59,082
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$55,103
Est. Invoice$56,939
Holdback$1,837
MSRP (Sticker)$61,225
Asking Price$56,975
Markup-$4,250
Dealer Margin on This Car$1,873
Percentile73% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$2,706
Avg Markup (RAM 1500)-$3,661
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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