Deal Sheet: 2026 RAV4 SE FWD

Toyota of Greensboro · Greensboro, NC · VIN: 2T36DRBV3TW019640

Negotiation Guide

Opening Offer

$38,070

Fair Price

$39,570

Walk Away Above

$39,240

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$34,629

Est. Invoice$35,407

Holdback$778

MSRP (Sticker)$38,909

Dealer Add-Ons (DIA)+$1,430

Asking Price$40,638

Markup+$1,729

Dealer Margin on This Car$6,009

Percentile83% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)+$1,443

Avg Markup (RAV4)+$1,669

% Below MSRP3%

Avg Days to Sell21 days

Avg Sold Markup+$943

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