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Deal Sheet: 2026 RAV4 Limited AWD
Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV6TW27G526
Negotiation Guide
Opening Offer
$46,408
Fair Price
$47,908
Walk Away Above
$47,728
- • Recent buyers paid ~$359 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,319
Est. Invoice$43,270
Holdback$951
MSRP (Sticker)$47,549
Asking Price$48,544
Markup+$995
Dealer Margin on This Car$6,225
Percentile88% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold3521
Avg Markup+$359
Median Markup$0
Best Deal-$2,765
Worst Deal+$15,000
% Sold Below MSRP64%
Avg Days to Sell23 days
Dealer Profile
Inventory316 vehicles
Avg Markup (All Models)-$35
Avg Markup (RAV4)+$995
% Below MSRP43%
Avg Days to Sell25 days
Avg Sold Markup-$313
Price History
Jun 20, 2026$49,391 → $48,544(-$847)
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