Deal Sheet: 2026 RAV4 Limited AWD

Massey Toyota · Kinston, NC · VIN: 2T36CRAV2TW25J747

Negotiation Guide

Opening Offer

$47,809

Fair Price

$49,309

Walk Away Above

$49,129

• Recent buyers paid ~$359 above MSRP

Price Breakdown

Est. Dealer Cost$43,566

Est. Invoice$44,545

Holdback$979

MSRP (Sticker)$48,950

Asking Price$49,639

Markup+$689

Dealer Margin on This Car$6,074

Percentile81% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold3521

Avg Markup+$359

Median Markup$0

Best Deal-$2,765

Worst Deal+$15,000

% Sold Below MSRP64%

Avg Days to Sell23 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$306

Avg Markup (RAV4)+$661

% Below MSRP36%

Avg Days to Sell22 days

Avg Sold Markup-$129

Price History

Jun 13, 2026$48,689 → $48,699(+$10)

Jun 20, 2026$48,699 → $49,639(+$940)

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