Deal Sheet: 2026 Sierra 1500 Denali Ultimate

WALT MASSEY CHEVROLET GMC · Columbia, MS · VIN: 1GTUUHE81TZ346013

This Is Already a Great Deal

Opening Offer

$78,197

Asking Price

$80,004

Max Price

$80,004

• Recent buyers paid ~$2,232 below MSRP
• Sitting 34 days (avg 18) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $4,288 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$77,697

Est. Invoice$80,316

Holdback$2,619

MSRP (Sticker)$87,300

Asking Price$80,004

Markup-$7,296

Dealer Margin on This Car$2,307

Percentile12% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold1104

Avg Markup-$2,232

Median Markup$0

Best Deal-$15,000

Worst Deal+$7,980

% Sold Below MSRP90%

Avg Days to Sell18 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$2,668

Avg Markup (Sierra 1500)-$5,008

% Below MSRP91%

Avg Days to Sell13 days

Avg Sold Markup-$3,273

Price History

Jun 1, 2026$87,300 → $80,904(-$6,396)

Jun 28, 2026$80,904 → $80,004(-$900)

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