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Deal Sheet: 2026 Sierra 2500 HD AT4X

ROBERT BROGDEN'S HAYS GMC · Hays, KS · VIN: 1GT4UZEY6TF284034

Negotiation Guide

Opening Offer
$93,141
Fair Price
$94,641
Walk Away Above
$96,585
  • Recent buyers paid ~$2,969 below MSRP
  • Sitting 29 days (avg 15) — extra leverage

Price Breakdown

Est. Dealer Cost$87,692
Est. Invoice$90,648
Holdback$2,956
MSRP (Sticker)$98,530
Asking Price$98,530
Markup$0
Dealer Margin on This Car$10,838
Percentile99% of inventory is priced lower
Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold624
Avg Markup-$2,969
Median Markup$0
Best Deal-$11,293
Worst Deal+$26,374
% Sold Below MSRP99%
Avg Days to Sell15 days

Dealer Profile

Inventory19 vehicles
Avg Markup (All Models)+$336
Avg Markup (Sierra 2500 HD)$0
% Below MSRP89%
Avg Days to Sell18 days
Avg Sold Markup+$634