Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

DARRELL WALTRIP BUICK GMC · Franklin, TN · VIN: 1GT4UYEYXTF288159

Negotiation Guide

Opening Offer

$96,918

Fair Price

$98,418

Walk Away Above

$100,026

• Recent buyers paid ~$3,217 below MSRP

Price Breakdown

Est. Dealer Cost$90,455

Est. Invoice$93,504

Holdback (est.)$3,049

MSRP (Sticker)$101,635

Asking Price$101,635

Markup$0

Est. Dealer Margin on This Car$11,180

Percentile98% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold161

Avg Markup-$3,217

Median Markup-$2,000

Best Deal-$12,000

Worst Deal+$8,490

% Sold Below MSRP99%

Avg Days to Sell15 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)+$51

Avg Markup (Sierra 3500 HD)$0

% Below MSRP99%

Avg Days to Sell16 days

Avg Sold Markup+$94

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