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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

PAUL - RICHARD, INC. · Peru, IN · VIN: 1GT4UXEY1TF297133

This Is Already a Great Deal

Opening Offer
$90,209
Asking Price
$92,999
Max Price
$92,999
  • Recent buyers paid ~$3,137 below MSRP
  • Sitting 26 days (avg 16) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,146 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$88,021
Est. Invoice$90,988
Holdback (est.)$2,967
MSRP (Sticker)$98,900
Asking Price$92,999
Markup-$5,901
Est. Dealer Margin on This Car$4,978
Percentile31% of inventory is priced lower
Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold758
Avg Markup-$3,137
Median Markup$0
Best Deal-$13,393
Worst Deal+$3,823
% Sold Below MSRP99%
Avg Days to Sell16 days

Dealer Profile

Inventory20 vehicles
Avg Markup (All Models)-$2,288
Avg Markup (Sierra 2500 HD)-$5,220
% Below MSRP95%
Avg Days to Sell19 days
Avg Sold Markup-$1,489

Price History

Jun 24, 2026$94,999$92,999(-$2,000)