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Deal Sheet: 2026 Sierra 2500 HD Denali
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UREY4TF260637
This Is Already a Great Deal
Opening Offer
$84,080
Asking Price
$85,910
Max Price
$85,910
- • Recent buyers paid ~$2,906 below MSRP
- • Sitting 29 days (avg 13) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,938 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$83,580
Est. Invoice$86,397
Holdback$2,817
MSRP (Sticker)$93,910
Asking Price$85,910
Markup-$8,000
Dealer Margin on This Car$2,330
Percentile15% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold662
Avg Markup-$2,906
Median Markup$0
Best Deal-$15,000
Worst Deal+$20,890
% Sold Below MSRP98%
Avg Days to Sell13 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$2,076
Avg Markup (Sierra 2500 HD)-$4,910
% Below MSRP96%
Avg Days to Sell12 days
Avg Sold Markup-$971
Price History
Jun 1, 2026$93,910 → $90,910(-$3,000)
Jun 5, 2026$90,910 → $87,910(-$3,000)
Jun 20, 2026$87,910 → $85,910(-$2,000)
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