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Deal Sheet: 2026 Sierra 2500 HD Denali
ROYAL AUTOMOTIVE, INC. · Birmingham, AL · VIN: 1GT4UREY2TF264783
This Is Already a Great Deal
Opening Offer
$85,006
Asking Price
$86,950
Max Price
$86,950
- • Recent buyers paid ~$2,911 below MSRP
- • Sitting 30 days (avg 13) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,848 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$84,506
Est. Invoice$87,354
Holdback$2,849
MSRP (Sticker)$94,950
Asking Price$86,950
Markup-$8,000
Dealer Margin on This Car$2,445
Percentile15% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold661
Avg Markup-$2,911
Median Markup$0
Best Deal-$15,000
Worst Deal+$20,890
% Sold Below MSRP98%
Avg Days to Sell13 days
Dealer Profile
Inventory122 vehicles
Avg Markup (All Models)-$2,076
Avg Markup (Sierra 2500 HD)-$4,910
% Below MSRP96%
Avg Days to Sell12 days
Avg Sold Markup-$971
Price History
Jun 1, 2026$94,950 → $91,950(-$3,000)
Jun 5, 2026$91,950 → $88,950(-$3,000)
Jun 24, 2026$88,950 → $86,950(-$2,000)
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