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Deal Sheet: 2026 Sierra 2500 HD Denali

DON JOHNSON MOTORS, INC. · Rice Lake, WI · VIN: 1GT4UREY1TF172113

This Is Already a Great Deal

Opening Offer
$84,201
Asking Price
$86,805
Max Price
$86,805
  • Recent buyers paid ~$2,959 below MSRP
  • Sitting 32 days (avg 15) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,989 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$82,596
Est. Invoice$85,381
Holdback$2,784
MSRP (Sticker)$92,805
Asking Price$86,805
Markup-$6,000
Dealer Margin on This Car$4,209
Percentile29% of inventory is priced lower
Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold858
Avg Markup-$2,959
Median Markup$0
Best Deal-$15,000
Worst Deal+$21,490
% Sold Below MSRP98%
Avg Days to Sell15 days

Dealer Profile

Inventory48 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Sierra 2500 HD)-$4,667
% Below MSRP94%
Avg Days to Sell20 days
Avg Sold Markup-$1,333

Price History

Jun 27, 2026$92,805$86,805(-$6,000)