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Deal Sheet: 2026 Sierra 2500 HD AT4

DON JOHNSON MOTORS, INC. · Rice Lake, WI · VIN: 1GT4UPEY1TF298007

This Is Already a Great Deal

Opening Offer
$84,118
Asking Price
$86,720
Max Price
$86,720
  • Recent buyers paid ~$2,527 below MSRP
  • Sitting 23 days (avg 15) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,979 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$82,521
Est. Invoice$85,302
Holdback$2,782
MSRP (Sticker)$92,720
Asking Price$86,720
Markup-$6,000
Dealer Margin on This Car$4,199
Percentile25% of inventory is priced lower
Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold971
Avg Markup-$2,527
Median Markup$0
Best Deal-$13,200
Worst Deal+$23,234
% Sold Below MSRP97%
Avg Days to Sell15 days

Dealer Profile

Inventory48 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Sierra 2500 HD)-$4,667
% Below MSRP94%
Avg Days to Sell20 days
Avg Sold Markup-$1,333

Price History

Jun 27, 2026$92,720$86,720(-$6,000)