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Deal Sheet: 2026 Sierra 2500 HD SLE
HEISER MOTORS SALES SB, INC. · Sturgeon Bay, WI · VIN: 1GT4UMEY9TF183122
This Is Already a Great Deal
Opening Offer
$72,273
Asking Price
$74,490
Max Price
$74,490
- • Recent buyers paid ~$2,149 below MSRP
- • Sitting 28 days (avg 16) — extra leverage
- • Asking price is already $3,400 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,773
Est. Invoice$74,192
Holdback$2,419
MSRP (Sticker)$80,644
Asking Price$74,490
Markup-$6,154
Dealer Margin on This Car$2,717
Percentile13% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold414
Avg Markup-$2,149
Median Markup$0
Best Deal-$10,500
Worst Deal+$7,805
% Sold Below MSRP98%
Avg Days to Sell16 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$2,701
Avg Markup (Sierra 2500 HD)-$4,391
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$3,984
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