Deal Sheet: 2026 Sierra EV Elevation Extended Range

FITZGERALD GMC OF ROCKVILLE · Rockville, MD · VIN: 1GT1ETED2TU406121

Negotiation Guide

Opening Offer

$67,781

Fair Price

$69,281

Walk Away Above

$71,935

• Recent buyers paid ~$4,456 below MSRP
• Sitting 30 days (avg 14) — extra leverage

Price Breakdown

Est. Dealer Cost$66,384

Est. Invoice$68,622

Holdback$2,238

MSRP (Sticker)$74,589

Asking Price$74,589

Markup$0

Dealer Margin on This Car$8,205

Percentile97% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold82

Avg Markup-$4,456

Median Markup-$4,000

Best Deal-$15,000

Worst Deal+$8,124

% Sold Below MSRP98%

Avg Days to Sell14 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)-$2,708

Avg Markup (Sierra EV)$0

% Below MSRP100%

Avg Days to Sell0 days

Avg Sold Markup-$3,751

Price History

Jun 11, 2026$70,977 → $74,589(+$3,612)

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