Deal Sheet: 2026 Sierra EV Elevation Standard Range

FITZGERALD GMC OF ROCKVILLE · Rockville, MD · VIN: 1GT1ESEH0TU407524

Negotiation Guide

Opening Offer

$59,504

Fair Price

$61,004

Walk Away Above

$63,247

• Recent buyers paid ~$3,558 below MSRP
• Sitting 29 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$58,286

Est. Invoice$60,251

Holdback$1,965

MSRP (Sticker)$65,490

Asking Price$65,490

Markup$0

Dealer Margin on This Car$7,204

Percentile99% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold88

Avg Markup-$3,558

Median Markup-$600

Best Deal-$13,239

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)-$2,708

Avg Markup (Sierra EV)$0

% Below MSRP100%

Avg Days to Sell0 days

Avg Sold Markup-$3,751

Price History

Jun 11, 2026$60,277 → $65,490(+$5,213)

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