Deal Sheet: 2026 F-150 XL

Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FTNF1L80TKE19986

Negotiation Guide

Opening Offer

$44,784

Fair Price

$46,284

Walk Away Above

$46,802

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$42,588

Est. Invoice$44,008

Holdback$1,420

MSRP (Sticker)$47,320

Asking Price$46,320

Markup-$1,000

Dealer Margin on This Car$3,732

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory440 vehicles

Avg Markup (All Models)-$707

Avg Markup (F-150)-$1,013

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$722

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