Deal Sheet: 2026 F-150 XL

Randall Reed's Planet Ford · Humble, TX · VIN: 1FTMF1LP6TKD42768

Negotiation Guide

Opening Offer

$42,054

Fair Price

$43,554

Walk Away Above

$44,277

• Recent buyers paid ~$1,036 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$40,500

Est. Invoice$41,850

Holdback$1,350

MSRP (Sticker)$45,000

Asking Price$44,000

Markup-$1,000

Dealer Margin on This Car$3,500

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory560 vehicles

Avg Markup (All Models)-$891

Avg Markup (F-150)-$1,440

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,229

Cheaper F-150 XL Inventory

Suburban Ford of WaterfordWaterford, MI

-$2,250$50,95521d

Montrose Ford, LLCAkron, OH

-$2,250$41,0552d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,6352d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,6352d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,0552d

Barber FordHolland, MI

-$2,250$47,4709d

Barber FordHolland, MI

-$2,250$44,3557d

Auto Park Ford of BremenBremen, IN

-$2,250$51,36516d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$53,59521d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62014d