Deal Sheet: 2026 F-150 XL

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTMF1LP1TKE38047

Negotiation Guide

Opening Offer

$43,384

Fair Price

$44,884

Walk Away Above

$45,402

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$41,328

Est. Invoice$42,706

Holdback$1,378

MSRP (Sticker)$45,920

Asking Price$44,920

Markup-$1,000

Dealer Margin on This Car$3,592

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory244 vehicles

Avg Markup (All Models)-$861

Avg Markup (F-150)-$1,406

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$545

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