Negotiation Guide
Opening Offer
$49,873
Fair Price
$51,373
Walk Away Above
$52,131
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$47,601
Est. Invoice$49,188
Holdback$1,587
MSRP (Sticker)$52,890
Asking Price$51,890
Markup-$1,000
Dealer Margin on This Car$4,289
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$517
Avg Markup (F-150)-$1,049
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$540
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95521d
Montrose Ford, LLCAkron, OH
-$2,250$41,0552d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0552d
Barber FordHolland, MI
-$2,250$47,4709d
Barber FordHolland, MI
-$2,250$44,3557d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36516d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59521d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62014d