Negotiation Guide
Opening Offer
$46,226
Fair Price
$47,726
Walk Away Above
$48,513
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 23 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$44,370
Est. Invoice$45,849
Holdback$1,479
MSRP (Sticker)$49,300
Asking Price$48,300
Markup-$1,000
Dealer Margin on This Car$3,930
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$713
Avg Markup (F-150)-$1,395
% Below MSRP100%
Avg Days to Sell15 days
Avg Sold Markup-$643
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95523d
Montrose Ford, LLCAkron, OH
-$2,250$41,0554d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0554d
Barber FordHolland, MI
-$2,250$47,47011d
Barber FordHolland, MI
-$2,250$44,3559d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36518d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59523d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62016d