Negotiation Guide
Opening Offer
$37,650
Fair Price
$39,150
Walk Away Above
$39,852
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$36,500
Est. Invoice$37,716
Holdback$1,217
MSRP (Sticker)$40,555
Asking Price$39,555
Markup-$1,000
Dealer Margin on This Car$3,056
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$36
Avg Markup (F-150)-$1,000
% Below MSRP75%
Avg Days to Sell11 days
Avg Sold Markup-$295
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95521d
Montrose Ford, LLCAkron, OH
-$2,250$41,0552d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0552d
Barber FordHolland, MI
-$2,250$47,4709d
Barber FordHolland, MI
-$2,250$44,3557d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36516d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59521d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62014d