Deal Sheet: 2026 F-150 XL

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTMF1KP6TKE12982

Negotiation Guide

Opening Offer

$37,749

Fair Price

$39,249

Walk Away Above

$39,952

• Recent buyers paid ~$1,036 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$36,590

Est. Invoice$37,809

Holdback$1,220

MSRP (Sticker)$40,655

Asking Price$39,655

Markup-$1,000

Dealer Margin on This Car$3,066

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory244 vehicles

Avg Markup (All Models)-$861

Avg Markup (F-150)-$1,406

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$545

Cheaper F-150 XL Inventory

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Fred Grande Ford Sales, Inc.Richmond, MI

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Fred Grande Ford Sales, Inc.Richmond, MI

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Barber FordHolland, MI

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Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$53,59521d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62014d