Negotiation Guide
Opening Offer
$39,005
Fair Price
$40,505
Walk Away Above
$41,253
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 23 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$37,800
Est. Invoice$39,060
Holdback$1,260
MSRP (Sticker)$42,000
Asking Price$41,000
Markup-$1,000
Dealer Margin on This Car$3,200
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory458 vehicles
Avg Markup (All Models)-$514
Avg Markup (F-150)-$1,178
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$596
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95523d
Montrose Ford, LLCAkron, OH
-$2,250$41,0554d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0554d
Barber FordHolland, MI
-$2,250$47,47011d
Barber FordHolland, MI
-$2,250$44,3559d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36518d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59523d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62016d