Deal Sheet: 2026 F-150 XL

Colonial Ford Truck Sales, Inc. · Richmond, VA · VIN: 1FTMF1KP6TKD24630

Negotiation Guide

Opening Offer

$37,452

Fair Price

$38,952

Walk Away Above

$39,653

• Recent buyers paid ~$1,036 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$36,320

Est. Invoice$37,530

Holdback$1,211

MSRP (Sticker)$40,355

Asking Price$39,355

Markup-$1,000

Dealer Margin on This Car$3,036

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory14 vehicles

Avg Markup (All Models)-$375

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$875

Cheaper F-150 XL Inventory

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-$2,250$41,0552d

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Fred Grande Ford Sales, Inc.Richmond, MI

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Fred Grande Ford Sales, Inc.Richmond, MI

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Barber FordHolland, MI

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Barber FordHolland, MI

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Auto Park Ford of BremenBremen, IN

-$2,250$51,36516d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$53,59521d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62014d