Negotiation Guide
Opening Offer
$38,969
Fair Price
$40,469
Walk Away Above
$41,197
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 22 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$37,733
Est. Invoice$38,990
Holdback$1,258
MSRP (Sticker)$41,925
Asking Price$40,925
Markup-$1,000
Dealer Margin on This Car$3,193
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory153 vehicles
Avg Markup (All Models)-$758
Avg Markup (F-150)-$1,185
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$200
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95522d
Montrose Ford, LLCAkron, OH
-$2,250$41,0553d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0553d
Barber FordHolland, MI
-$2,250$47,47010d
Barber FordHolland, MI
-$2,250$44,3558d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36517d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59522d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62015d