Negotiation Guide
Opening Offer
$48,419
Fair Price
$49,919
Walk Away Above
$50,437
- • Recent buyers paid ~$1,036 below MSRP
Price Breakdown
Est. Dealer Cost$45,860
Est. Invoice$47,388
Holdback$1,529
MSRP (Sticker)$50,955
Asking Price$49,955
Markup-$1,000
Dealer Margin on This Car$4,096
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$557
Avg Markup (F-150)-$1,365
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$480
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95522d
Montrose Ford, LLCAkron, OH
-$2,250$41,0553d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0553d
Barber FordHolland, MI
-$2,250$47,47010d
Barber FordHolland, MI
-$2,250$44,3558d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36517d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59522d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62015d