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Deal Sheet: 2026 F-150 XL
Phil Long Ford of Raton · Raton, NM · VIN: 1FTFX1L56TKD78223
Negotiation Guide
Opening Offer
$47,955
Fair Price
$49,455
Walk Away Above
$50,205
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$45,860
Est. Invoice$47,388
Holdback$1,529
MSRP (Sticker)$50,955
Asking Price$49,955
Markup-$1,000
Dealer Margin on This Car$4,096
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$875
Avg Markup (F-150)-$2,500
% Below MSRP100%
Avg Days to Sell7 days
Avg Sold Markup-$800
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