Deal Sheet: 2026 F-150 XL

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FTFX1L55TKE38850

Negotiation Guide

Opening Offer

$48,628

Fair Price

$50,128

Walk Away Above

$50,644

• Recent buyers paid ~$1,032 below MSRP

Price Breakdown

Est. Dealer Cost$46,044

Est. Invoice$47,579

Holdback (est.)$1,535

MSRP (Sticker)$51,160

Asking Price$50,160

Markup-$1,000

Est. Dealer Margin on This Car$4,116

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1275

Avg Markup-$1,032

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$661

Avg Markup (F-150)-$962

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,020

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