Negotiation Guide
Opening Offer
$50,319
Fair Price
$51,819
Walk Away Above
$52,482
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 17 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$47,831
Est. Invoice$49,425
Holdback$1,594
MSRP (Sticker)$53,145
Asking Price$52,145
Markup-$1,000
Dealer Margin on This Car$4,315
Percentile100% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$778
Avg Markup (F-150)-$1,667
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$1,208
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95522d
Montrose Ford, LLCAkron, OH
-$2,250$41,0553d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6353d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0553d
Barber FordHolland, MI
-$2,250$47,47010d
Barber FordHolland, MI
-$2,250$44,3558d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36517d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59522d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62015d