Deal Sheet: 2026 F-150 XL

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FTFX1L50TKE55233

Negotiation Guide

Opening Offer

$48,669

Fair Price

$50,169

Walk Away Above

$50,687

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$46,085

Est. Invoice$47,621

Holdback$1,536

MSRP (Sticker)$51,205

Asking Price$50,205

Markup-$1,000

Dealer Margin on This Car$4,121

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$970

Avg Markup (F-150)-$1,528

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,643

Cheaper F-150 XL Inventory

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Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62014d