Deal Sheet: 2026 F-150 XL

Robert Horne Ford, LLC · Apache Junction, AZ · VIN: 1FTFX1L50TKE26704

Negotiation Guide

Opening Offer

$49,045

Fair Price

$50,545

Walk Away Above

$51,347

• Recent buyers paid ~$1,036 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$46,935

Est. Invoice$48,500

Holdback$1,565

MSRP (Sticker)$52,150

Asking Price$51,150

Markup-$1,000

Dealer Margin on This Car$4,215

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)-$894

Avg Markup (F-150)-$1,316

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$333

Cheaper F-150 XL Inventory

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-$2,250$41,0554d

Fred Grande Ford Sales, Inc.Richmond, MI

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Fred Grande Ford Sales, Inc.Richmond, MI

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Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,0554d

Barber FordHolland, MI

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Barber FordHolland, MI

-$2,250$44,3559d

Auto Park Ford of BremenBremen, IN

-$2,250$51,36518d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$53,59523d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62016d