Deal Sheet: 2026 F-150 Platinum

The Frederick Motor Company · Frederick, MD · VIN: 1FTFW7LD8TFA94467

Negotiation Guide

Opening Offer

$84,734

Fair Price

$86,234

Walk Away Above

$86,959

• Recent buyers paid ~$1,451 below MSRP

Price Breakdown

Est. Dealer Cost$78,917

Est. Invoice$81,547

Holdback (est.)$2,631

MSRP (Sticker)$87,685

Asking Price$86,685

Markup-$1,000

Est. Dealer Margin on This Car$7,769

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1228

Avg Markup-$1,451

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$728

Avg Markup (F-150)-$1,263

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$353

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