Deal Sheet: 2026 F-150 Platinum

Pohanka Ford of Salisbury · Salisbury, MD · VIN: 1FTFW7LD3TFB20778

Negotiation Guide

Opening Offer

$89,589

Fair Price

$91,089

Walk Away Above

$91,814

• Recent buyers paid ~$1,451 below MSRP

Price Breakdown

Est. Dealer Cost$83,286

Est. Invoice$86,062

Holdback (est.)$2,776

MSRP (Sticker)$92,540

Asking Price$91,540

Markup-$1,000

Est. Dealer Margin on This Car$8,254

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1228

Avg Markup-$1,451

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$725

Avg Markup (F-150)-$1,538

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,072

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