Negotiation Guide
Opening Offer
$85,374
Fair Price
$86,874
Walk Away Above
$87,599
- • Recent buyers paid ~$1,451 below MSRP
Price Breakdown
Est. Dealer Cost$79,493
Est. Invoice$82,142
Holdback (est.)$2,650
MSRP (Sticker)$88,325
Asking Price$87,325
Markup-$1,000
Est. Dealer Margin on This Car$7,833
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1228
Avg Markup-$1,451
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory457 vehicles
Avg Markup (All Models)-$623
Avg Markup (F-150)-$1,092
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$536
Cheaper F-150 Platinum Inventory
Gallatin FordGallatin, TN
-$4,000$81,98526d
Cogswell FordRussellville, AR
-$4,000$82,15026d
Heartland FordHeber Springs, AR
-$4,000$81,95526d
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$4,000$80,47026d
Newton Ford SouthShelbyville, TN
-$4,000$82,35521d
Greenwood FordBowling Green, KY
-$4,000$82,03526d
Golden Circle Ford, Inc.Jackson, TN
-$4,000$81,36026d
Watermark Ford of MarionMarion, IL
-$4,000$86,44026d
Mac Haik Ford of JacksonJackson, MS
-$4,000$80,83026d
Crain Ford of Little RockLittle Rock, AR
-$4,000$80,84026d